"That employee giving campaign created an internal movement. And that movement then started to ripple."
In this episode, Jon and Becky share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." We explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.
-Case Study: Employee Giving Campaign (9:40)
-Authentic Marketing (17:00)
-Building Movements around our Causes (27:00)
-The Power of Community in Marketing (46:00)
About Jon and Becky:
Jon McCoy and Becky Endicott are the co-founders of We Are For Good and co-hosts of the top-ranked We Are For Good Podcast.
We Are For Good is a new media ecosystem for the social impact sector, and is on a path to impact more than 1 million change-makers by 2025. They gather a community around shared values, connect + amplify creators by using the power of media to storytell, teach + activate around our vision of an Impact Uprising.
The We Are For Good Podcast, with more than 450 episodes, has featured interviews with inspiring change-makers, best-selling authors + disruptive thought leaders including Seth Godin, Dan Pallotta, Vik & Scott Harrison, Nancy Brinker and so many more. Today We Are For Good is recognized by ListenNotes as one of the top 1% of all podcasts internationally. With more than 500,000+ downloads - and more than 20,000 monthly listeners.
Jon’s LinkedIn profile: https://www.linkedin.com/in/jonathanpmccoy
Becky’s LinkedIn profile: https://www.linkedin.com/in/becky-endicott/
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.