We mixed things up this week and had a studio full of fellow feathren (what we call our colleagues here at Feathr). Ariana Aragon is the director of Services and Talia Pate is on the same team as their team and operations lead. They have unique insights gained from managing Feathr’s many partnerships with nonprofits, seeing first hand what works and what doesn’t.
Testing is at the heart of good marketing, and questioning the assumptions organizations have about their audiences allows them to better understand and engage with those people.
Ariana said, “You don’t have to get it right or perfect the first time. You can test those assumptions and really identify who this online donor audience is and what type of messages we want to try to reach these people with.”
As Senior Director of Services at Feathr, Ariana oversees the Services department at Feathr, growing the team to 40+ full-time employees that have successfully fulfilled over 10,000+ marketing campaigns.
With a background in digital advertising, publishing, performance, and entrepreneurship, Ariana geeks out about the role of storytelling to build meaningful connections. Whether she's directing a team, developing a marketing plan, or curating a performance, Ariana loves to bring a creative vision to life.
When she’s not helping nonprofits grow, she’s messily cooking, planning themed parties, reading Mary Oliver, dancing, kayaking the wetlands of Florida, backpacking across mountains, and rapping Hamilton lyrics.
Energetic activator with a passion for people and performance.
I believe the customer experience and journey is the #1 most important piece of SaaS success — and totally geek out about human-centered design.
I love creating customized & creative strategies to increase the branding, membership, advocacy, donor acquisition, & E-commerce efforts of non-profits worldwide.
Ariana’s LinkedIn profile
Talia’s LinkedIn profile
Hosted by the brilliant team at Feathr.
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, The Good Podcast Co, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.