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May 17, 2021
47
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118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison

118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison

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118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison

Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.

Episode Highlights

  • Vik’s story and journey to where she is today - 3:22
  • All things monthly giving- 7:53
  • Key principles and core beliefs of monthly giving- 12:41
  • Naming charities - 15:16
  • charity: water’s monthly giving program: The Spring - 17:58
  • Storytelling - 24:47
  • Monthly Giving Guide - 27:37
  • The intersection of her work and family - 32:10
  • A powerful moment of philanthropy in Vik’s life - 34:22
  • Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02


For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

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You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Vir

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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