126. Back to the Basics: Major Gifts - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We kicked off our new Friday series Back to Basics last week focusing on Annual Giving...but naturally we added a We Are For Good arc on how build upon the basics.  This week we're diving in the science AND art of major giving ❤️ We'll talk strategy, structures, examples and infuse that We Are For Good arc into this conversation too. Tune in Friday for Basic to Basics: Major Gifts.

Episode Overview

• Back to the basics: Major Gifts  - where do you start? (1:50)
• Get to know your mission: dive in deep (2:30)
• Becky’s experience as a major gifts officer (5:30)
• Get to know people at a deeper level - what are the connective parts of their stories? (9:10)
• Defining major gifts (11:00)
• The art of fundraising goals (12:30)
• Drivers of major gifts: influence, affluence, and traction (20:00)
• 5 key steps of major gifts development (21:00)
• What are the indicators for major gifts potential? (24:00)
• Major gifts pro tips (26:00)
• FREEBIE: 23 Questions to Ask on Donor Qualification Visits (Bloomerang)

For more information and episode details visit: www.weareforgood.com/episode/126

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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