136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.

EPISODE HIGHLIGHTS

• Cheryl’s story and the journey to where she is today (2:00)
• Creative Breed: an empathy agency (6:00)
• Narrative transportation: how to craft a compelling story (6:20)
• An example of a successful story that activated people in a positive way (14:30)
• How to create video content on a low budget: it’s not about the production value, it’s about the storytelling value. (19:30)
• Storytelling ethics (22:42)
• A powerful moment of philanthropy in Cheryl’s life (30:00)
• Cheryl’s One Good Thing: everything boils down to our relationships. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/136

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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