148. How to Land a Strategic Corporate Partner to Advance Your Mission - Carol Cone

Meet Carol. She's one of the world's pioneers of social impact connecting businesses to purpose. You might have heard a couple of her campaigns like Go Red for Women and Grow Up Great among others who have yielded more than $2.5B for various social causes. She's talking through the future of social purpose and how to build movements of believers. And if you're a sucker for a feel good story, her partnership to create the My Aflac Duck for pediatric cancer patients is a joyous one.

Episode Highlights

• Carol’s journey and story to where she is today (2:50)
• Creating cohesive partnerships between nonprofit and for-profit organizations (5:00)
• How nonprofits can leverage purpose-driven impact today (7:42)
  • The growth triple play: creativity, analytics, and purpose (McKinsey & Company)
• Be thoughtful and analytical (8:20)
• Questions to ask yourself before and during a partnership meeting (11:30)
  • What are our goals?
  • Ask the partner what their goals are
  • Where the magic happens - your shared goals.
  • Set objectives, milestones, measurement, reporting, and use the same language
• The future of the social impact space (16:00)
• A powerful moment of philanthropy in Carol’s life (21:00)
  • “Moments of Joy” - Aflac video
• Carol’s One Good Thing: The magic is in our goals, your goals, shared goals.

For more information and episode details visit: www.weareforgood.com/episode/148

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