153. Back to Basics: Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊

Episode Overview

• More than 50% of nonprofits reported they are investing more budget into their social media (2:50)
• Digital giving has grown by 21% in 2021. (3:30)
• The benefits of leveraging social media (4:00)
• Back to basics: social media (8:30)
• 27 examples of content ideas (22:00)
• Policies and procedures tips (25:00)
• Utilize a content calendar! Leverage a syndication mindset (26:00)
• Social media pro tips to take your social media to the next level (28:00)

For more information and episode details visit: www.weareforgood.com/episode/153

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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