173. How to Make Sense of Social Media + Find Your Unique Voice - Christina Edwards

Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.

Episode Highlights

• Christina’s story and journey to where she is today (2:30)
• Where to start: setting your mindset around your social media (6:00)
• Building a digital soul (10:30)
• Email lists and voice style guides (14:00)
• Common mistakes made by organizations with their social media (16:30)
• Loaded captions and scroll-stopping content (18:00)
• Maximizing Canva (24:00)
• A powerful moment of philanthropy in Christina’s life (29:00)
• Christina’s One Good Thing: Talk to yourself more than you listen to yourself. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/173

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits,

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good

We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

Support the We Are For Good Podcast
We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally.


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter