183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧

Episode Highlights

• Caroline’s story and journey to where she is today (3:00)
• Snapshot of year-end campaign planning (4:00)
• Goal setting and calls to action for your end of year campaigns (7:00)
• Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)
• Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)
• Technology you can leverage to power your campaign (15:00)
• Leveraging digital ads (20:00)
• Stewardship following your campaign (22:00)
• A powerful moment of philanthropy in Caroline’s life (25:00)
• Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/183

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good

We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

Support the We Are For Good Podcast
We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally.


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter