199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩

Episode Highlights

• Aimee’s story and journey to where she is today (2:55)
• Amy’s role as a donor relations professional (10:00)
• Examples of projects that Amy’s team has done to make every donor feel like a major gift donor (12:50)
• How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)
• The impact of this campaign and the power of gratitude (27:00)
• A powerful moment of philanthropy in Aimee’s life (36:00)
• Aimee’s One Good Thing: In every opportunity, find a way to empower people. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/199

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