222. Level-Up Your Impact Through Purposeful Marketing + 2022 Nonprofit Marketing Trends You Can’t Ignore - Maria Bryan

Meet Maria. This nonprofit digital marketing whiz centers her work solely in driving "purposeful marketing." We're talking about how to level-Up your impact for purposeful marketing + 2022 nonprofit marketing trends you can’t ignore. She's a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place - and you know we're chatting about that too 📖🌍❤️

💡 Learn:
-2022 major marketing trends for nonprofits
-3 things to focus on and invest in this year
-Why content planning is strategic & time-saving
-Focusing "Calls to action" in email and social channels

Episode Highlights

• Maria’s story and journey to where she is today (2:37)
• Marketing trends you can’t miss in 2022 (8:50)
  • Focus on Hybrid Experiences
  • Focus on Video
  • The Rise of AI Tools
  • Optimize Mobile
  • Appeal to Gen Z
  • Have an Email Marketing Strategy
• Overview of purpose-driven marketing (19:00)
• 3 things to invest in and focus on to market on purpose (24:00)
  1. Have a deep understanding of your audience
  2. Develop strategic goals and objectives
  3. Content Planning
• A Powerful Moment of Philanthropy in Maria’s Life (30:00)
• Maria’s One Good Thing: You belong here and you're making the space better for being here. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/222

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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