228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement. 

💡Learn: 

• How narrative research & co-building create stickiness leading to action
• 3 layers of respect 
• Steps for implementation 
• Why the human-to-human approach scales faster with better results

EPISODE HIGHLIGHTS

• Pamela’s story and journey to where she is today (3:00)
• 3 layers of respect (8:00)
• Creating stickiness that captures attention, investment + action (13:00)
• Theories of social change (13:30)
• Leveraging narrative research (28:00)
• Implementing these ideas (25:00)
• A powerful moment of philanthropy in Pamela’s life (32:00)
• Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/228

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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