The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
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Feb 14, 2022
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231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

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231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. 


EPISODE OVERVIEW

  • Rob’s story and journey to where he is today (2:20)
  • Creating your brand purpose (8:00)
  • Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
  • Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
  • The business and artistic reason to invest in film (28:00)
  • Ethical storytelling (33:00)
  • A powerful moment of philanthropy in Rob’s life (41:00)
  • Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)


For more information and episode details visit: www.weareforgood.com/episode/231

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this app

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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