239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.

EPISODE HIGHLIGHTS

• Tone setting: donor behavior is king. (1:30)
• Shifting our mindset (2:50)
• Lynne’s ethos behind this philosophy (4:00)
• Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)
• How this can help answer our retention problem (9:45)
• The concepts of velocity and doublers (14:00)
• A case study of where Lynne has seen this work (19:00)
• Playing the long game and fundraiser turnover (22:00)
• Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)

For more information and episode details visit: www.weareforgood.com/episode/239

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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