255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. 

💡Learn:

• Building a marketing plan that's smart, strategic & sustainable
• Breakdown of essential marketing assets all orgs need
• How to measure and evaluate your marketing
• Creating actionable brand pillars

EPISODE HIGHLIGHTS

• Lindsay’s story and journey to where she is today (2:00)
• Achieving financial sustainability and growth through marketing (6:00)
• What Lindsay has learned from this framework and what has been surprising for clients (12:00)
• Where you can start today (17:00)
• What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
• Essential marketing assets organizations need and how we use them and use them well (23:00)
• Measuring and evaluating your marketing (29:00)
• A powerful moment of philanthropy in Lindsay’s life (34:00)
• Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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