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The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
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May 30, 2022
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278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark

278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark

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278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark

Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧

💡Learn:

  • How to engage with supporters in the digital spaces they already frequent
  • Cultivating recurring relationships + capturing new digital audiences
  • How nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messaging
  • Leveraging social media to better steward followers and supporters


EPISODE HIGHLIGHTS

  • Maria’s story and journey to where she is today (3:00)
  • Overview of social fundraising (6:00)
  • How this can de-risk your mission and add stability to your organization (11:00)
  • Tips for how to know your followers, and then engage + empower them (17:00)
  • Fundraising, coaching, and engaging through Facebook Messenger (24:00)
  • Case studies of who is doing social fundraising well (27:00)
  • Stewardship and donor cultivation following the social fundraising events and challenges (30:00)
  • A powerful moment of philanthropy in Maria’s life (33:00)
  • Maria’s One Good Thing: Take a step back and think big. (39:00)


For more information and episode details visit: www.weareforgood.com/episode/278

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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