286. The Impact Arc Framework: Unleash the Power of Storytelling - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. 🎧

Episode Overview

• Tone setting: The power of telling authentic stories (2:20)
• Ethical storytelling (5:00)
• How to create a culture of storytelling at your organization (8:45)
• Tips to create entry points for sharing stories across all channels of communication (12:15)
  • Share and get stories from multiple mediums and channels
  • Write the way you speak
  • Employ authenticity and vulnerability by focusing on small details
  • Tell the unexpected
• Documentary Filmmaker Cheryl Miller Houser’s three steps to craft a story arc (21:30)
• John Trybus’s five essential building blocks of compelling storytelling (24:00)
• Looking ahead to part three of the Impact Arc: Syndication (29:30)

For more information and episode details visit: www.weareforgood.com/episode/286

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