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The Good Podcast Co Original
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Jun 20, 2022
57
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287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

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287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.

Episode highlights

  • Clay’s unexpected path into a nonprofit career (2:30)
  • Value of understanding of the many types of fundraising (6:20)
  • How to build an individual giving program (14:40)
  • Hallmarks of a great impact statement (20:40)
  • Audit your data (26:25)
  • How charity:water turns donors into advocates (33:15)
  • “Sometimes fundraising is paper towels” (40:45)
  • Ensure your systems are operational to sustain a donor program (44:40)
  • How to make every donor feel like a major gift donor (50:00)
  • Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)

For more information and episode details visit: www.weareforgood.com/episode/287

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fund

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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