287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.

Episode highlights

• Clay’s unexpected path into a nonprofit career (2:30)
• Value of understanding of the many types of fundraising (6:20)
• How to build an individual giving program (14:40)
• Hallmarks of a great impact statement (20:40)
• Audit your data (26:25)
• How charity:water turns donors into advocates (33:15)
• “Sometimes fundraising is paper towels” (40:45)
• Ensure your systems are operational to sustain a donor program (44:40)
• How to make every donor feel like a major gift donor (50:00)
• Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)

For more information and episode details visit: www.weareforgood.com/episode/287

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