301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg

Overview

Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!

 💡Learn

• How SEO is different from the other ways people show up in marketing
• The 3 pillars you need to have right to flex SEO for your mission
• How to convert traffic into leads
• How to flex SEO to ensure your content shows up in many places

Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency

Episode Highlights

• Rafi’s story and journey to where he is today (3:00)
• Overview of SEO + the opportunity if you leverage it well (8:30)
• Myths around SEO (10:00)
• How SEO is different from the other ways people show up in marketing (12:00)
• 3 SEO pillars people need to think about (15:00)
• Keywords (23:00)
• Leveraging SEO to help with syndication (26:00)
• Where SEO is going (30:00)
• Converting traffic into leads (33:00)
• A powerful moment of philanthropy in Rafi’s life (37:00)
• Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/301

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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About our Sponsor Neon One
Technolog

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good

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