322. How to Create an Inclusive Brand for Your Organization + The Why / When to Rebrand - Farra Trompeter

Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for  mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.  

💡Learn

• Weaving inclusivity & DEI into your brand
• How often should orgs rebrand?
• How should I brand during a big anniversary for my org?
• Collaboration between Development + Communication teams
• Your board's role in branding (yes, they have a purpose!)

Today’s Guest
Farra Trompeter, Co-Director and Member-Owner, Big Duck

Episode Highlights

• Farra’s story and journey to where she is today (3:25)
• Branding for nonprofits (9:40)
• Key steps to developing and applying your brand personality (12:55)
• Creating inclusive branding (17:00)
• Big Duck’s shared leadership model (19:40)
• Nonprofit board’s role in Marketing and Communications (22:25)
• How often should nonprofits be rebranding? (27:20)
• Should we change the name of our organization? (29:30)
• We have an anniversary coming up - now what? (33:20)
• Collaboration between Development + Communications Teams (35:00)
• A powerful story of philanthropy in Farra’s life (38:20)
• Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)

For more information and episode details visit: www.weareforgood.com/episode/322

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituen

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good

We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

Support the We Are For Good Podcast
We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally.


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter