The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
Feb 3, 2023
31
Mins
380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE

380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE

Play button icon
Listen now
380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE

Welcome back to our Friday Series,  9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive. 

💡Learn

  • How to move beyond basic affinity to find alignment of identity + values
  • PRO tips to make it easy for supporters to represent your org
  • Data about how giving can become a part of your identity

Episode Highlights

  • The Generosity Crisis (2:10)
  • Everyone can be a philanthropist (4:25) 
  • Case Study for Giving is Identity: charity: water’s The Spring (5:15)
  • Correlation between giving + Identity (11:20)
  • The Generosity Ecosystem (12:40)
  • Data around giving and identity (16:00)
  • Philanthropic Psychology (22:20)
  • Clay’s One Good Thing: Take care of you and honor your identity. (27:15)

For more information and episode details visit: weareforgood.com/episode/380.

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

Support the show


Support the We Are For Good Podcast
We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally.


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Check out
We are for Good Podcast
on:
Graphic of a rocket ship
Make your podcast better.
Graphic of a lightning bolt
Join our family of sponsors.
Now playing...
Close