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Oct 16, 2023
36
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478. Exploring Data and Generosity: Enhancing Fundraising and Fostering a Generous World with Woodrow Rosenbaum

478. Exploring Data and Generosity: Enhancing Fundraising and Fostering a Generous World with Woodrow Rosenbaum

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478. Exploring Data and Generosity: Enhancing Fundraising and Fostering a Generous World with Woodrow Rosenbaum

Meet Woodrow. He’s the Chief Data Officer at GivingTuesday, where he has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors📊🔍 He spearheads the GivingTuesday Data Commons, an international collaboration involving over 100 partners in 50 countries🤝 On the podcast, he’s sharing his insights into the power of data-driven decision-making, dispelling myths about competition and highlighting the nuances of using AI in our current giving landscape. Don’t miss this timely conversation!

💡Learn

  • About the current state of generosity
  • The intersection of personalization and AI in fundraising
  • How nonprofit leaders can make data-driven decisions

Today’s Guest
Woodrow Rosenbaum, Chief Data Officer, GivingTuesday

For more information + episode details visit: weareforgood.com/episode/478.

About our Sponsor Fundraising.AI

We are so excited to invite you to the first Fundraising.AI Global Summit on October 23rd and 24th. Register for FREE at fundraising.ai/summit

About our Sponsor Feathr

Listen and subscribe to Good Marketing Unplugged now on your favorite podcast player or learn more here



About our Sponsor iWave

iWave is the industry’s top-rated fundraising intelligence solution and has the playbook to get activated around making more informed asks to your supporter base. iWave will help you gain clarity of who to approach with the right ask at the right time. 

Learn more today and find your fundraising success at iWave.com/weareforgood

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

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Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.


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