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The Good Podcast Co Original
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The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
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Feb 15, 2021
34
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78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper

78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper

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78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper

Meet Gabe. He's a founder on a mission since learning the nonprofit sector was facing a generosity crisis. While major donors are pouring into the industry, the rank and file mid-level and lower donors are dropping off. And now Gabe's team is punching back through some seriously innovative and brilliant tech strategy that gives our annual giving programs hope. We're talking about leveraging marketing automation to treat ALL donors like major donors whilst building some seriously rabid fans in the process.

Episode Highlights

  • Gabe’s story (1:58)
  • The Generosity Crisis (3:45)
  • Responsive Fundraising (7:58)
  • Gabe’s Suggestions for Retention (12:17)
  • How to grow donor engagement through personalization (18:29)
  • Examples of easy personalization methods you could implement today (21:04)
  • Virtuous & their mission (23:27)
  • Gabe’s Favorite Philanthropic Moment (26:50)
  • Gabes’s One Good Thing: Create and hold onto durable relationships. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/78

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello 

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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