The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
The Good Podcast Co Original
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
Feb 17, 2021
45
Mins
79. The Real Truth about Campaign Feasibility Studies - Beth Silverstein

79. The Real Truth about Campaign Feasibility Studies - Beth Silverstein

Play button icon
Listen now
79. The Real Truth about Campaign Feasibility Studies - Beth Silverstein

Meet Beth. She knows the textbook approach to conducting campaign feasibility studies. But in this conversation she challenges us to throw out the old playbook, because our campaigns deserve our fresh eyes and creative minds to improve this planning process. Beth has reimagined the typical feasibility study by not just trying to predict future investments, she's leveraging storytelling in these meetings too (yippee!) to create a more inclusive and collaborative process that pays dividends. We'll break it down in easy steps, so don't miss this convo.

Episode Highlights

  • Beth’s story and journey to the nonprofit world (3:00)
  • The importance of inspired thinking in the nonprofit world (6:00)
  • Feasibility studies: what are they and how can we disrupt the way they’ve always been done? (8:00)
  • We should be having these conversations all the time, not just during large campaigns (11:30)
  • Advice for how to conduct interviews during a feasibility study and examples of questions to ask (14:00)
  • Using some of these strategies to connect more deeply with donors - especially throughout COVID-19 (20:00)
  • Suggested questions to ask to get to the heart of your donor (21:00)
  • Get to the WHY behind your donor. Why are they in the room with you? What connects their heart to your mission? (22:00)
  • The 4 steps of a feasibility study (25:00)
  • How to do this successfully virtually and what Beth has learned while implementing this throughout COVID-19 (28:00)
  • The concept of anonymity and the power of sharing about generosity (31:00)
  • Transparency is everything. Donors give when they feel as though an organization is worthy (33:00)
  • The conversations during feasibility studies become your road map (36:00)
  • A powerful moment of philanthropy in Beth’s life (38:00)
  • Beth’s One Good Thing: You have to have a big, bold, audacious, unapologetic vision. Tell your story in a way that is inspired and impactful. There isn’t a donor on the planet that wants to give to an “ok” vision. You will never be apologetic in as

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good



We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

Support the show


Support the We Are For Good Podcast
We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally.


Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Check out
We are for Good Podcast
on:
Graphic of a rocket ship
Make your podcast better.
Graphic of a lightning bolt
Join our family of sponsors.
Now playing...
Close