89. Grow Your List + Build an Email Welcome Series with Firepower! - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!

Episode Overview

• What happens when you get that email address? The steps after are crucial (2:20)
• Start with a goal. One of the greatest goals you can have is to grow your email list (3:40)
• The importance of a welcome email: they are 4x more likely to be opened and 5x more likely to get click throughs (4:30)
• Hack: utilize freebies! Provide value add for your community (6:00)
• Examples of freebies you could implement today (6:20)
• Utilize automation: in today’s world, there are lots of different ways to automate this (8:30)
• Work on your tone: get rid of the robotic corporate voice. Talk to them like they are humans (9:40)
• Humanize the organization (10:20)
• Think of the welcome series as a journey. Create multiple connection points over the days, months, and years (11:00)
• Don’t know where to start? Try this 3 part cadence (13:20)
• Be strategic about your schedule: turn someone into a donor in 3 weeks (20:00)
• Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/89

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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